Reasons to Switch to Responsive Design

You may have noticed that Internet usage is shifting more toward mobile devices. In fact, 90% of all media interactions are screen based (24% computer, 38% smartphone, 9% tablet). This shift means when customers visit your website they may be viewing content meant to be viewed on a small tablet or smartphone screen. Below are some reasons that you may want your website to have responsive design. Rise of Mobile Usage

  • Global smartphone use will reach 2 billion by 2015
  • Across all industries, mobile traffic is increasing by 3.5 percent per month
  • The number of local searches on mobile devices quadrupled in 2012
  • Local mobile searches are projected to exceed desktop searches for the fist time in 2015
  • By the end of 2013, the number of mobile-connected devices will exceed the number of people on earth

Rise of Tablet Usage

  • PC sales have been projected to be lower than they were the year before, for the first time since 2001. These sales are being replaced with tablet and other mobile device sales
  • By 2017 the number of tablet devices will increase by46% and mobile data traffic will increase by 113%
  • Mobile-connected tablets will generate more traffic in 2017 than the entire global mobile network in 2012

Responsive Design & Bounce Rates

  • 40% of searchers will click another mobile result if a site’s not mobile friendly
  • 61% of visitors will return to Google to find a site that is easily readable
  • 46% of mobile users say they are unlikely to return to a website they had trouble accessing
  • 34% said they would visit a competitor’s site instead
  • Professional services websites not optimized for mobile are 24%more likely to have mobile visitors bounce
  • Responsive design allows sites to be available, easily readable and cohesive throughout every stage of a customer’s online experience and sequential screening process

Responsive Design & SEO

  • Google Recommends Responsive design and ranks sites higher
  • Lower bounce rates resulting from responsive design also cause your site to be ranked higher by Google
  • Having to only manage the SEO (metadata, keywords, redirects, canonicalization) for one site is easier and more likely to be done correctly

D4 can help create a responsive web design for your business.If you need help designing a website, integrating e-commerce or planning an Internet marketing strategy contact D4 for your free consultation. Contact D4 Advanced Media today to discuss your options.