2019 Budget Planning: Room for Digital Marketing?

As Q4 of 2018 comes to a close, companies large and small are planning their 2019 budgets. Savvy business owners will invest a portion of 2018’s revenue back into the business during 2019. Companies are now deciding how much to spend on search engine marketing, online video, social media content management, social media advertising, paid search, email marketing and more. In this article D4 Advanced Media discusses factors to consider when setting your digital marketing budget and which digital marketing strategies are delivering the highest return on investment.

Factors to Consider When Setting Your Digital Marketing Budget

  • Marketing budget graphicAnnual Revenue
  • Business Type
    • Business to Customer – Products (B2C)
    • Business to Customer – Services (B2C)
    • Business to Business – Products (B2B)
    • Business to Business – Services (B2B)
  • Percentage of Annual Revenue Generated Online
  • Number of Employees on Marketing Staff
  • Desired Return on Investment (ROI)

The Huffington Post identified a critical mistake that many small to medium-sized businesses make:

“… brands that think they need to be utilizing every marketing channel in order to be successful. The problem is that most business[es] don’t have the budget to properly execute campaigns on that scale. They end up stretching themselves too thin — running mediocre campaigns across many channels rather than investing in outstanding execution in a few key areas.”

D4 Advanced Media realizes that most companies do not have unlimited marketing budgets. As such, we help our clients set specific goals with measurable results. We deliver outstanding results to clients with shoestring and robust budgets alike. We work with our clients to identify their needs and target market, and then we move quickly to unlock every client’s brand potential.

Our work doesn’t stop when we launch new marketing initiatives. We really shine in our ability to help clients maintain and grow the progress achieved during their initial partnership with D4.

Digital Marketing Strategies Delivering the Highest ROI 

Digital marketing strategies are not one-size-fits-all. A Reno e-commerce business will need to approach their digital marketing efforts differently than a national software company. One trend that has been on a steadily increasing trajectory is social media marketing.

Web Strategies Inc. suggests that:

 “Facebook was expected to remain king, with 90% of social media users utilizing the platform. Instagram was expected to grow, from 32% penetration to 47% by 2020.”

Other social channels with baked in advertising features, such as Pinterest and Twitter, will continue to have relatively low penetration, peeking around 33% of users by 2020.”

Despite the increasing importance of social media marketing, search engine optimization remains the biggest bang for the invested buck. D4 stays current with tactics used to better keyword positioning and overall site visibility. Our goal is to get all of our clients to the coveted “position 1” in SERP.

We also handle content creation for a variety of clients with work that includes: blogs, static pages, meta data optimization, graphic creation, FAQ assessment and more. Google is ever hungry for fresh content and D4 is happy to provide it for our clients.

Know When to Hold ‘Em & When to Fold ‘Em 

According to the Small Business Administration, business owners can benefit from reassessing the effectiveness of their digital marketing strategies approximately four months after the fiscal year begins.

During reassessment, companies must decide which tactics are delivering favorable results, which tactics need to be cut, and which tactics require additional time. We at D4 Advanced Media are experts at measuring the effectiveness of marketing tactics with the use of SEMrush, Google Analytics and Google Search Console. We also stay in constant communication with our clients, so we can help our clients’ in-house initiatives gain momentum.

D4 prepares backup tactics that can be quickly engaged once poor performing tactics are identified and cut. Although D4 works to employ highly effective tactics from the start, we will never insist on using tactics that fail to deliver increased traffic and sales.

D4AM Delivers Marketing Strategies With Teeth

D4 Advanced Media is currently accepting new clients. Whether you need a marketing strategy, some marketing implementation or you’re looking to hire us as your digital marketing arm, we’re here to help.

We aren’t just marketing pros. We also deliver results for every element of your company’s digital presence including the following services.

We know that you have a choice when it comes to Reno marketing companies. Choose D4 for innovative thinking, precision strategy and measurable results. Contact us to set up your free consultation today.