Search Engine Optimization & Why You Should Care

What does everyone do when they are in need of a product or service and don’t know where to turn? They google it. Have you ever googled a product or service you offer and found that you don’t show up on the first page of results? If you aren’t showing up on the first page, you are missing out on customers! Competition to be on the first page of results can be fierce, especially if your product or service is not particularly niche. It takes a lot of time and effort to build a content strategy and execute it to ensure you land safely in the top 10 results, but it will result in more traffic, more leads and more revenue! When developing a search engine optimization (SEO)¬†strategy, there are a lot of factors to consider. Who is your audience, what do they care about, what are they searching for, how competitive is your industry, who are currently the top players and what do they do to boost their search rankings. We will research all of these areas in order to develop a comprehensive strategy, frequency and targeted key words list. Once we start implementing your campaign, we will also send you monthly reports to show you how your campaign is performing, how you are ranking vs your competitors, and how we continue to adjust and tweak your campaign for maximum impact. If search engine optimization is something you are interested in, give us a call today to schedule a consultation. We would love to hear from you!