What You Need to Know About the D4 Design Process

Whether your business is seeking professional help with a website redesign or a completely new design concept, D4 is here to help. We will work with you from the very beginning to deliver results that lead to optimal performance. We aim to give our clients the ideal business experience.

How do we do this, exactly? The D4 Process has been perfected after over 15 years of digital marketing, web development, and graphic design experience. To put it simply: discover, design, develop, maintain. This is the foundation of all our projects. Read more about the D4 Process here. At D4 Advanced Media, we are all about user experience. User experience, or UX design, is the process of creating a seamless experience by integrating your website design with market research and functionality.


Our UX Design Process

  • Market Research: Before anything else, we identify your business’s target market. We observe your customers’ online behavior and model a strategic plan around it. We want prospective customers and returning ones to have a great time browsing your website and to stay as long as possible.
  • Customer Profile: Creating a customer profile is a crucial step in successfully selling your products and/or services. A customer profile includes information like demographics, purchasing patterns, etc. Once we know how your target audience behaves, we will optimize your website to make it as simple as possible to navigate.
  • Optimization: Once sufficient market and industry research has been done and customer information has been identified, it is time to optimize your website. Of course, websites have varying looks, functionality, responsiveness, and interaction. We will optimize your website with all necessary capabilities to fit the exact audience it is meant for. The ultimate goal of UX design is to make your customers’ experiences as enjoyable as possible. Hopefully, this will lead to a conversation, and that conversation will lead to sales.

Ready to take the leap? Contact us today to set up a free consultation. Let’s take your business’s website to the next level!