Logo Design: What’s All The Fuss About?

Whether you are starting a new business or thinking of rebranding, your logo will speak volumes about you and your company. Once you have a brand strategy, our graphic designers have a clear direction to create the perfect logo for you. Knowing your goals, audience, and brand strategy will tell our graphic designers what colors, what fonts, and design direction to use. Here are some examples of why and when you might want to go a specific direction with your logo design.


Minimalist Logo Design

This style of logo has straight lines, few colors, and a simple design. “Less is more” is the mantra of this design style, it can be a simple wordmark or an icon, but the whole point is that it is simple. So why or when would this be a good fit for you? If your brand does a lot of promotional items and has a lot of multimedia marketing channels a minimalist logo is a very practical direction. This is because simple designs tend to look better in multiple formats. Your logo will look the same on your website, on a t-shirt, on your social media profiles, on a billboard, just about anywhere you want to put it. Another reason is if your company is all about efficiency and making your customers’ lives easier. A minimalist logo can reflect the efficiency of your product or services in a visual way. What this design style lacks in detail, it makes up for impact. Think about famous minimalist logos, they pop without even trying.


Abstract Logo Design

An abstract logo takes aspects of the brand or ideas and brings them together in an abstract way, usually in the form of some kind of icon. This type of logo works very well for companies and brands that boast creativity, innovation and consider themselves thought leaders. This type of logo design can have multiple meanings, layers and ideas subliminally hidden among the design.

Take Toyota for example, this seemingly simple abstract symbol has 3 different messages.

  1. It represents the unification of a Toyota customer’s heart and the heart of the Toyota product.
  2. The background space represents the company’s tech advancements and the endless opportunities ahead.
  3. Hidden in the curves of the shape are actually the letters that spell “Toyota.”


Emblem Logo Design

An emblem is typically a more vintage feeling logo with a blend of images and text, and they can often paint a whole scene. This often invokes feelings of nostalgia, honesty and trust. This kind of logo works great when your brand provides organic or natural products, when you provide rustic or outdoorsy services or products, or you are in an industry where a lot of trust is required. This type of logo has a certain genuine quality that is harder to get with other logo styles.


Mascot Logo Design

Some mascots are an integral part of a brand or company. Mascots give your company a personality, a face and an identity. Personifying your brand is a great course of action when people strongly identify with the origins of your brand and its founder, or when your brand identifies with or represents animals. Identifying with the founder, a character or an animal gives people an immediate sense of what your brand is all about. The possibilities are endless for your logo design.

We will take the time to understand your brand, goals, and objectives to make sure we present you with logo concepts that will represent you accurately and stand the test of time. If you are starting a new company or thinking of rebranding, it is time to start thinking about designing a logo.

Come in for a free consultation and we will explain our background and our process, and see if we are a good fit for your company.