content marketing

Content Marketing: What’s the Big Idea?

By marketing your content, you can generate visitors to your website and even funnel them to specific pages and promotions. This is huge in the online business world. Without doing it, people will have a much harder time finding your website amidst the sea that is the Internet. So, how can you (the marketer) do […]
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What is Content Marketing?

First, let’s talk about the marketing funnel. The marketing funnel considers awareness, interest, consideration, intent, evaluation, purchase and loyalty. Traditionally speaking, awareness of your product or service would be driven through billboards, TV ads, and other methods of traditional media. Something has to spark a consumer’s interest for them to consider your product or service, this is where they start circling […]
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